Month: March 2023

How to optimise images for your website

Posted on by Comunicació

When it comes to designing and developing a website, images play a key part in attracting and maintaining visitors. Yet heavy images can make your site slower to load. That’s why it’s essential to optimise images, to ensure users have a good experience.

Here are some practical tips on optimising images for your website:

1. Reduce file sizes
The size of image files directly influences the time it takes the page to load. It’s important to reduce the size of image files without losing quality. You can do this byusing image compression tools such as TinyPNG and Compressor.io.

2. Optimise the image format
The most common formats for images are JPG, PNG and GIF. Each format has its own characteristics and advantages. JPG files are suitable for photos and images with complex colours, while PNG files are the best for images with transparent parts. GIFfiles are a good option for animations and images with few colours.

3. Use descriptive file names
The names of image files are also important for SEO purposes. Use descriptive file names that include keywords linked to the image to help search engines index the image and show it in search results.

4. Include alt text and a title
Alt text and titles are important elements for accessibility and SEO. Alt text describes the image for users with screen readers or who have visual impairment, while titles appear when the mouse moves over them. Include descriptive keywords in the alt texts and title to help search engines index the image.

5. Avoid images in Flash
Images in Flash are less accessible for users and incompatible with many devices. Avoid using images in Flash and go for more accessible image formats such as JPG and PNG.

6. Reduce the number of images
Having too many images on a page can mean the page takes longer to load and have a negative effect on SEO. Just use the images you need for the page and optimise them to reduce their size.

We encourage you to follow these simple tips and you’ll improve the loading speed of your website while improving your position in the result of image searches.

The .barcelona domain connects with the city’s digital sector

Posted on by Comunicació

We had the chance to take part in the E-Show Barcelona on 7 and 8 March, one of the biggest and most important fairs for the digital and tech sector, held every year in the city. We were there with the .barcelona domain and the registration company DonDominio, the perfect occasion for us to advise visitors on registering domains for their businesses.

At the E-Show we were able to connect with other professionals and companies in this sector, discover new trends and innovation and present the .barcelona domain to visitors at the fair. It was an enriching and exciting experience, where we had the chance to share ideas and exchange knowledge with experts in this sector.

Various companies and entrepreneurs in the city took advantage of the presence of the .barcelona domain at the E-Show to ask for advice and register their domain. All of them pointed to the importance of linking their activity with the city, in terms of sharing values and the importance of having a domain that puts them on the map. In this respect, we identified plenty of interest in the domain from international professionals active in the city.

It was a unique opportunity for us to demonstrate our commitment to the city’s digital and tech sector and the development of innovative products. In short, our participation at the E-Show Barcelona was a very positive and enriching experience which allowed us to connect with other professionals in this sector, discover new trends and innovation and introduce the .barcelona domain to a broader audience.

survey.barcelona: the photographic vision of transformations in the city

Posted on by Comunicació

Ten photographers have been working in parallel to portray Barcelona, each from their own particular perspective, and document the transformation the city has undergone since 2015. Discover this photographic project at survey.barcelona to understand how the urban landscape has changed and the scope of work carried out in recent years.

This unique photographic of six hundred images features the following visions:

  • Parks (Milena Villalba): general organisation and new green areas.
  • Uses (Andrés Flajszer): elements of public space and how they engage people.
  • Surfaces (Pedro Pegenaute): reurbanisation of streets and added vegetation in more mineral areas.
  • Night (Aitor Estévez): public space during these hours.
  • Air (Jon Tugores): the city seen from above.
  • Life (Xavi Bou and Joan Diví): Barcelona’s biodiversity.
  • Architecture (Adrià Goula): new public housing and facilities and their relationship with the city.
  • Housing (Maite Caramés): personalisation of the inside of public housing by users.
  • Insides(Pol Viladoms): the inside of facilities as new public spaces.
  • Vegetation (Simona Rota): greenery in detail.

The goal of this first photographic survey was to generate a combined vision of the work carried out and shared in numerous projects of different types and dimensions: from major projects in public space to new facilities, public housing and minor works in streets and squares.

.barcelona is a city of women

Posted on by Comunicació

Streets, squares and parks are named after men in most cities in the world. So what’s the story with women? US artist and writer Rebecca Solnit pondered this and came up with the “City of Women” project in 2019, symbolically renaming all the subway stations in New York. London followed suit in 2022 and Barcelona is doing the same to mark 8M, International Women’s Day, with ciutatdedones.barcelona.

The project “Barcelona, ciutat de dones” highlights the extraordinary contribution of many women who have left their mark in different spheres in our city and society. Writers, activists, teachers, singers, actresses, doctors and others have all symbolically given their names to stations on the metro network and urban stops on the FGC train network.

We’ve also given women a greater presence among the city’s street names in all districts. Barcelona now has Plaça de Valerie Powles, Carrer de Lola Iturbe and the Jardins de Carme Claramunt.At ciutatdedones.barcelona you can retrace the history of these women and read their biographies. Are you familiar with Josefa Vilaret, Dolors Aleu or Pilar Aymerich? Discover their stories. Start your journey around the City of Women #CiutatdeDones.