Month: July 2024

Tips on optimising SEO for mobiles

Posted on by Lluis Ouro

SEO optimisation for mobile devices is essential if we consider that smartphones are a vital means of internet access for many users. Search engines such as Google prioritise websites that offer a good mobile experience. Here are a series of tips to help you optimise your website SEO for mobiles:

1. Responsive design

A responsive design automatically adapts to different screen sizes. This means your website can be viewed well on computers and mobiles alike, enhancing user experience. Google recommends a responsive design as it helps to index content and avoids duplicated content.

2. Good loading speed

Loading speed is crucial for mobile SEO. Mobile users tend to abandon a site if it takes more than three seconds to load. Improving the loading speed can reduce this and increase the time users stay on your site. You can use tools such as Google PageSpeed Insights to identify any issues with speed.

3. Content optimisation

Content must be easy to read on small screens. Use short paragraphs, lists with bullet points and clear headings. Well-structured content facilitates the reading experience for users. Adapt content for mobile devices with simple and direct language, and make sure that calls to action (CTA) are accessible.

4. Avoid Flash and intrusive pop-ups

Flash is not compatible with many mobile phones and pop-ups can be very annoying to users. Steering clear of these improves user experience and avoids penalisations from Google. Use tech such as HTML5 instead of Flash and configure pop-ups to be less intrusive, or get rid of them altogether.

5. Local search optimisation

Many mobile searches are local in nature. Optimise your site for local searches adding relevant information such as addresses, phone numbers and opening times. Local searches can bring highly interested traffic to your services and products. Register your business on Google My Business and make sure your local information is accessible across your whole site.

6. Implementaton of structured data

Structured data are fragments of code that help search engines such as Google to understand website content better. You can use Schema.org to mark elements such as products, reviews and events.

Structured data can improve the visibility of your website in search results with rich snippets. With the help of an expert in programming, add structured data tagging to HTML code on the site following the Schema.org directives.

7. Use of Accelerated Mobile Pages

Accelerated Mobile Pages (AMP) are a Google initiative to accelerate page loading on mobile devices. It’s a good idea to implement the AMP version of website pages as they load almost instantly, improving user experience.

8. Monitoring and analysis

Finally, it’s crucial to monitor the performance of your website and make constant adjustments. Regular monitoring enables you to identify problems quickly and adapt to new SEO trends. Use tools such as Google Analytics, Search Console and other SEO tools to monitor the performance of your site and get valuable information.

We hope this article helps you understand the importance of taking SEO for mobiles into account, and helps you optimise your website’s position and the experience of users who access it via mobile.

.barcelona domain to take part in the GeoTLD group meeting in London

Posted on by Lluis Ouro

The .barcelona domain will be taking part in the GeoTLD group meeting in London on 5 and 6 September. The meeting is set to bring together representatives from various top level geographical domains (geoTLD) to discuss the opportunities and challenges for domains in today’s digital age.

The meeting will look at the evolution of the geoTLD market in the context of broader economic trends and ongoing digitalisation. There will be a review of factors such as economic growth, changes in internet use, the increase in the number of internet users and the growth of e-commerce. The goal is to critically assess how the geoTLD market works.

One of the essential topics in these meetings is security. Because of this, one of the sessions will look at aspects such as DNS abuse in geoTLDs, the efforts to keep these domains as secure spaces and strategies to show geoTLDs as safe online spaces.

The meeting will also look at the implementation of the NIS 2 directive, the EU regulation that will bolster cybersecurity measures to protect critical networks and information systems, broadening their scope and demanding greater coordination and resilience against cyberattacks.

Finally, there will be a talk with updates on the register, with each participating geoTLD sharing recent news and current developments.

The meeting rounds off with a summary of the questions still to be resolved and planning for the next meeting.

Improvements in Barcelona’s neighbourhoods with pladebarris.barcelona

Posted on by Lluis Ouro

The third edition of the Neighbourhood Plan, the series of small-scale actions to reduce inequalities in specific areas of Barcelona, is under way. The plan targets those who suffer the effects and consequences of vulnerability the most, such as women, elderly people, teenagers and migrants.

The plan should reach a quarter of the city’s population, around 27 neighbourhoods in seven different districts, with an overall investment of 300 million euros. Two unique urban regeneration plans will be added from 2025, for the mountain neighbourhoods and for La Marina del Prat Vermell.

The new Neighbourhood Plan consolidates some of the policies already started and acts in a more specific and intensive way in neighbourhoods covered in the previous editions. The plan is distributed in three main spheres: education and culture, public space and accessibility, and housing and renovation, with new strategies in the fight against inequalities.

You can find full information on the Neighbourhood Plan at pladebarris.barcelona.

Urban innovation in the city with .barcelona

Posted on by Lluis Ouro

In a context of climate emergency, the search for innovative solutions to achieve greater comfort and energy efficiency in buildings is essential. Barcelona is testing three prototypes that use industrialised construction to respond to the challenge to improve the habitability and sustainability of existing buildings, reducing CO₂ emissions and energy consumption.

The three winning projects from the ideas competition launched in 2022 by the Fundació BIT Habitat and the Municipal Institute of Urban Planning are the prototypes ALIGRA, Regenerar Barcelona and InnoFAB. The projects consist of large modules that resemble three building façades, designed to adapt to existing residential blocks.

Made of wood and metal, the structures add a new façade to buildings and help create new spaces (balconies, new rooms and communal areas), or to improve their insulation and the impact of the sun. Constructions are also planned for rooftops, to add solar panelling, green rooftops and enable buildings to collect and reuse rainwater. These industrial systems can be manufactured in parts in workshops and then assembled directly on buildings quickly, easily and economically.

The three prototypes will be monitored for 12 months at a site on the Campus Diagonal – Besòs of the Polytechnic University of Catalonia (UPC), in Sant Adrià de Besòs, to assess their impact for health and comfort, urban resilience, energy efficiency, circular economy and biodiversity. This will be possible thanks to the installation of a smart sensor system able to continuously measure various parameters. You can find more information on the website bithabitat.barcelona.