.barcelona at Bizbarcelona: connect your business with the city

The .barcelona domain was at Bizbarcelona on 23 and 24 October, the essential meeting point for all entrepreneurs, freelancers and companies looking to drive their business in Barcelona and on an international scale.

We were on the Barcelona Activa stand as one of the digitalisation and sustainability projects.

Bizbarcelona offered the .barcelona domain a unique platform for connecting with thousands of local professionals and businesses. The event was the ideal place for:

  • Introducing the .barcelona domain: this enables us to show the advantages and benefits of using a specific name linked to the city.
  • Offering personalised advice: our experts are ready to help resolve your doubts and help you choose the domain that suits your needs best.
  • Networking: Bizbarcelona is an excellent opportunity for establishing contact with companies, providers and potential clients.

Make ChatGPT work for you: improve your SEO with AI

Artificial intelligence has revolutionised many sectors, and digital marketing is no exception. ChatGPT, one of the most advanced AI tools, offers enormous potential for optimising SEO strategies and achieving better results in search engines.

How can ChatGPT help with SEO?

  • Generating content: ChatGPT can create articles, product descriptions, metadescriptions and other types of quality content, providing it is given the right keywords and instructions. Remember to check that the content is in line with SEO practices (such as suitable inclusion of keywords, optimisation of titles and correct structuring of internal links).
  • Keyword research: not sure which keywords you need to use for people to find you with a search engine? ChatGPT can help you identify the most relevant keywords for your business and suggest synonyms and long-tail expressions. Remember you can use specialist SEO tools to verify their availability.
  • Improving style: ChatGPT can check and improve your texts to make them more attractive and persuasive. It can also help you organise keywords into semantic groups, compose metadata, descriptions and ALT tags for images, as well as suggest responses for FAQs.

How to start using ChatGPT to help optimise SEO

  1. Define your goals: before starting, clearly establish your SEO goals. What do you want to achieve with your website? What are you offering?
  2. Provide clear instructions: tell ChatGPT what type of text you want, what keywords to use and how you want it to sound.
  3. Check and edit: even though ChatGPT is highly competent, it is always important to check and edit the texts generated to ensure they offer quality and suit your brand.
  4. Combine AI with human creativity: although tools such as ChatGPT can be highly valuable for us, we need to remember they are still a long way off substituting our creativity. AI should always be a way of supporting the generation of ideas and improving content, but only your personal touch will make the difference.

A step further: create your website with AI

Many registration companies currently offering the .barcelona domain, such as Nominalia and Cdmon, propose packages with hosting that allow users to create their own website using artificial intelligence. If you need to create your .barcelona site from scratch, don’t miss the chance to explore the possibilities offered by artificial intelligence to create an updated, competitive and well-positioned website.

The Firefighters’ Run is cursadebombers.barcelona

The city’s most unique sports event is here! The Firefighters’ Run turns 25 in great shape, consolidated as one of the unmissable meetings on the calendar, and with its website cursadebombers.barcelona that has already sold out all the numbers.

One of the most eagerly awaited aspects was the presentation of the commemorative t-shirt, a design inspired by the working uniform of the Barcelona Fire Service. The piece pays homage to their bravery and dedication and will be the distinctive element in what promises to be a special occasion for everybody taking part.

An official mobile app of the event is also being launched, developed by the tech sponsor NTT Data. The app will allow runners to keep track of their times in real time and access detailed information about the event, including road closures and news.The Vueling Cursa Bombers Barcelona is being held on 10 November, turning the city into the scene for one of the most iconic athletics events.

Participatory budgets presented on decidim.barcelona

The second edition of the participatory budgets is now under way. Members of the public can choose which projects they want to be implemented in their district in the next four years. The process will be conducted via the decidim.barcelona platform and run until April 2025.

Proposals are put forward in the first stage. They can be submitted until 29 November, and this stage also offers the chance to discuss them in face-to-face sessions held all around the city, with information on these here.

Projects of general interest or municipal responsibility will be accepted and should meet a series of requisites: able to be executed during this term of office, with a specific purpose, following criteria on sustainability and not compromising any programmes, plans or urban projects already approved. They can be projects to improve public space, municipal facilities or the acquisition or renovation of assets.

Once the stage for proposals is over, the next stage entails a technical assessment of their feasibility, to be completed in January 2025. At that point members of the public can vote for the initiatives they consider the most important, using the decidim.barcelona platform or the face-to-face support points. The 25 projects with the most backing in each district will go into the final voting stage, with support from municipal specialists.

The winning projects will be executed before 2027, with an overall budget of 30 million euros to be invested. Full information on the process and how to take part can be found on  decidim.barcelona. The platform details all the steps to follow to be a part of the second edition of the participatory budgets.