.barcelona at Bizbarcelona: connect your business with the city

The .barcelona domain was at Bizbarcelona on 23 and 24 October, the essential meeting point for all entrepreneurs, freelancers and companies looking to drive their business in Barcelona and on an international scale.

We were on the Barcelona Activa stand as one of the digitalisation and sustainability projects.

Bizbarcelona offered the .barcelona domain a unique platform for connecting with thousands of local professionals and businesses. The event was the ideal place for:

  • Introducing the .barcelona domain: this enables us to show the advantages and benefits of using a specific name linked to the city.
  • Offering personalised advice: our experts are ready to help resolve your doubts and help you choose the domain that suits your needs best.
  • Networking: Bizbarcelona is an excellent opportunity for establishing contact with companies, providers and potential clients.

Make ChatGPT work for you: improve your SEO with AI

Artificial intelligence has revolutionised many sectors, and digital marketing is no exception. ChatGPT, one of the most advanced AI tools, offers enormous potential for optimising SEO strategies and achieving better results in search engines.

How can ChatGPT help with SEO?

  • Generating content: ChatGPT can create articles, product descriptions, metadescriptions and other types of quality content, providing it is given the right keywords and instructions. Remember to check that the content is in line with SEO practices (such as suitable inclusion of keywords, optimisation of titles and correct structuring of internal links).
  • Keyword research: not sure which keywords you need to use for people to find you with a search engine? ChatGPT can help you identify the most relevant keywords for your business and suggest synonyms and long-tail expressions. Remember you can use specialist SEO tools to verify their availability.
  • Improving style: ChatGPT can check and improve your texts to make them more attractive and persuasive. It can also help you organise keywords into semantic groups, compose metadata, descriptions and ALT tags for images, as well as suggest responses for FAQs.

How to start using ChatGPT to help optimise SEO

  1. Define your goals: before starting, clearly establish your SEO goals. What do you want to achieve with your website? What are you offering?
  2. Provide clear instructions: tell ChatGPT what type of text you want, what keywords to use and how you want it to sound.
  3. Check and edit: even though ChatGPT is highly competent, it is always important to check and edit the texts generated to ensure they offer quality and suit your brand.
  4. Combine AI with human creativity: although tools such as ChatGPT can be highly valuable for us, we need to remember they are still a long way off substituting our creativity. AI should always be a way of supporting the generation of ideas and improving content, but only your personal touch will make the difference.

A step further: create your website with AI

Many registration companies currently offering the .barcelona domain, such as Nominalia and Cdmon, propose packages with hosting that allow users to create their own website using artificial intelligence. If you need to create your .barcelona site from scratch, don’t miss the chance to explore the possibilities offered by artificial intelligence to create an updated, competitive and well-positioned website.

The Firefighters’ Run is cursadebombers.barcelona

The city’s most unique sports event is here! The Firefighters’ Run turns 25 in great shape, consolidated as one of the unmissable meetings on the calendar, and with its website cursadebombers.barcelona that has already sold out all the numbers.

One of the most eagerly awaited aspects was the presentation of the commemorative t-shirt, a design inspired by the working uniform of the Barcelona Fire Service. The piece pays homage to their bravery and dedication and will be the distinctive element in what promises to be a special occasion for everybody taking part.

An official mobile app of the event is also being launched, developed by the tech sponsor NTT Data. The app will allow runners to keep track of their times in real time and access detailed information about the event, including road closures and news.The Vueling Cursa Bombers Barcelona is being held on 10 November, turning the city into the scene for one of the most iconic athletics events.

Participatory budgets presented on decidim.barcelona

The second edition of the participatory budgets is now under way. Members of the public can choose which projects they want to be implemented in their district in the next four years. The process will be conducted via the decidim.barcelona platform and run until April 2025.

Proposals are put forward in the first stage. They can be submitted until 29 November, and this stage also offers the chance to discuss them in face-to-face sessions held all around the city, with information on these here.

Projects of general interest or municipal responsibility will be accepted and should meet a series of requisites: able to be executed during this term of office, with a specific purpose, following criteria on sustainability and not compromising any programmes, plans or urban projects already approved. They can be projects to improve public space, municipal facilities or the acquisition or renovation of assets.

Once the stage for proposals is over, the next stage entails a technical assessment of their feasibility, to be completed in January 2025. At that point members of the public can vote for the initiatives they consider the most important, using the decidim.barcelona platform or the face-to-face support points. The 25 projects with the most backing in each district will go into the final voting stage, with support from municipal specialists.

The winning projects will be executed before 2027, with an overall budget of 30 million euros to be invested. Full information on the process and how to take part can be found on  decidim.barcelona. The platform details all the steps to follow to be a part of the second edition of the participatory budgets.

La Mercè, festival of festivals

La Mercè 2023 is being held from 22 to 25 September and will once again see popular culture, street arts and music in all its forms take centre stage. The four-day festival brings hundreds of free activities for all types of audiences, all around the city. The writer Najat El Hachmi will be giving the opening speech on Friday, 22 September, at 7 pm, signalling the start of a festival which has Kyiv as this year’s guest city.

The full programme for La Mercè 2023 can be found on the website lamerce.barcelona. Here is a summary of some of the highlights:

Popular culture

The festival’s traditional side will play an important part again this year, with parading giants, traditional processions, early morning gralla pipers and stick dances, sardana dancing, tabalada drumming and havanera singing. Once the opening speech concludes, the Ministrils del Camí Ral figures will be kicking off the fun with the opening ceremony, or Toc d’Inici, where there will be a presentation of Olga and Volodímir, the giants tha Kyiv is gifting to Barcelona and which represent their prince saints. Highlights in the programme of popular culture activities include human towers displays on Saturday and Sunday in the morning, the fire festival, with a children’s fire run and the opening of Hell’s gate on Saturday evening, plus the music and fireworks spectacular which marks the 30 anniversary of the Sònar festival on the night of Monday 25 September.

Besides the activities in Pl. Sant Jaume and Passeig de Gràcia, the other main stages for popular culture during La Mercè 2023 will be Av. Catedral, with the traditional Cors de Clavé choral concert (Monday 25); El Born CCM, with an exhibition of dragon and fire beast figures; Pl. Mercè and the Basilica de la Mercè, with a concert by the Cobla Sant Jordi – Ciutat de Barcelona; La Rambla and the streets of Ciutat Vella, with the giant parade known as the Xambanga, and the Palau de la Virreina, with an exhibition of giant figures.

Mercè Arts de Carrer

The MAC street arts festival offers 61 shows this year, with over 300 functions providing a varied array of the best acts in circus, urban dance, theatre humour and more. The epicentre for this year’s MAC will be the Parc de l’Estació del Nord, offering an ongoing programme all through the day at the different stages. Another new space is the Oasi MAC, set out in the pedestrian area of Consell de Cent, where artists will look for pedestrians to offer them their creations in the street.

The other usual spaces being used again for this edition are the Palauet Albéniz, Montjuïc Castle, with the traditional selection of circus shows, the Parc de l’Aqúeducte, with a clowning programme from Pallassos Sense Fronteres, and the Parc de Joan Miró, for young children and with activities conceived specially for people with autistic spectrum disorders.

La Mercè is also joining in with the commemorations for Picasso Year, marking 50 years since the artist died. The Comparsa Visca Picasso returns, consisting of a set of eight figures that represent well-known elements of the painter’s artistic career, and there’s also a recreation of the house in Plaça de la Mercè where the artist lived for nine years.

Music for all tastes

Over a hundred artists and groups will be filling the city with music of all styles through the programme for the BAM, Acció Cultura Viva and Música Mercè. The best music on the local, national and international scenes will be performing at sixteen different public stages, with free admission. Besides the return of iconic spaces such as the Teatre Grec, Rambla del Raval, Jardins del Doctor Pla i Armengol and Av. Catedral, other spaces will be back and include the stages at the Bogatell beach, the Moll de la Fusta wharf, the Antiga Fàbrica Estrella Damm, Plaça Major de Nou Barris and the Nau Bostik, as well as new venues such as Pl. Can Fabra, Passeig dels Til·lers and the stage in C/ Menéndez y Pelayo. The classic stage in Plaça Reial also makes a return, marking the 30th anniversary of the BAM. Artists and groups taking to the stage for La Mercè include ZOO, Ginestà, Vicco and many more.

Local talent currently breaking out will be well represented at La Mercè 2023, with artists from the city’s higher music schools and new music projects such as the Sona 9 and the Brot. Música Mercè will be presenting fifty varied and festive acts, with something for everybody in a parity programme combining local artists, such as Rumba All Stars, Anna Colom with Ángeles Toledano and Marina Herlop, along with others from as many as eleven countries, including Pongo (Angola), Ile (Puerto Rico) and Bala Desejo (Brazil), plus the show Mil veus per a Víctor Jara, a concert marking fifty years since the coup in Chile and combining texts with songs performed by young Catalan and Chilean artists.

Symphonic music will be back to transform Pl. Major in Nou Barris into a large auditorium, offering the chance to enjoy music from the Barcelona Municipal band and Symphony Orchestra and the choir from the Gran Tearte del Liceu, the Barcelona Symphony Orchestra and National Orchestra of Catalonia and Vozes, the project for children’s and young people’s choirs and symphony orchestras for integration and social cohesion. This year’s programme includes longer hours on Sunday and Monday to present two new concerts when it’s time for that aperitif before lunch, with Latin American music. All stages in the Música Mercè programme feature some Ukrainian acts, with artists such as DakhaBrakha, Maryana Klochko, Daria Kolomiec, Poly Chain and Alyona Alyona.

Barcelona Acció Música reaches its 30th edition this year, presenting the current alternative music scene with 55 artists and 4 stages and notable acts including the likes of Baiuca, Mushkaa, EU.CLIDES, The Notwist, Remei de Ca la Fresca and Queen Asher & Rehema Tajiri. For its part, the Acció Cultura Viva sector turns seven with a programme based on an open call which attracted over 600 projects. For three days there will also be a space with participatory activities and workshops, a discussion about models for music festivals, the Independent Disc Fair, various food spaces, radio programmes and much more.

Kyiv as the guest city for La Mercè 2023

Ukrainian culture plays a significant part in the programme for La Mercè 2023. The Kyiv Academic Theater of Ukrainian Folklore Berehyni will be performing traditional Ukrainian dances for the Mercè Arts de Carrer, and also at midday on the final day of festivities in Pl. Sant Jaume. Elsewhere, the Parc de l’Estació del Nord will be exhibiting works by the Ukrainian artist Maria Primatxenko (1909-1997) and the most contemporary and feminist scene will be represented by Alina Sokuslka and Apache Crew. Maryana Klochko, the quartet DakhaBrakha and many other artists from Ukraine will combine with Ukrainian artists living in Barcelona, performing at the Ucraïna Fest at the Palauet Albéniz.

Another example of Ukrainian creativity is the film and video fair at the former building of the Editorial Gustavo Gil on the last two days of the festival, a collaborative initiative between La Mercè and the teams from the biennial art event Manifesta 15, which is being held in Barcelona next year.

Themed spaces

One of the festival’s traditional venues, the Parc de la Ciutadella, will once again be hosting activities this year. One is the Terra i Gust fair, a well-established sustainable food event combining gastronomy with the concert programme. The park will also be hosting Associa’t, a community event where city associations offer a programme brimming with popular culture, play-based activities, games and participatory workshops for people of all ages. This year’s Associa’t is being held in various spaces, with over fifty activities in the Parc de la Ciutadella on 23 and 24 September and music shows in Av. Catedral during the morning of 25 September.

Keys for improving your digital sustainability

With technology becoming part of our daily life, digital sustainability has emerged as a new concept that refers to the capacity to use technology responsibly, minimising its environmental impact and maximising its contribution to society. In an increasingly connected world, digital sustainability is essential for ensuring a prosperous and equitable future.

Here are ten tips to help you to be more sustainable in your use of technology:

1.    Optimise energy use: Configure your devices to use the energy saving mode and turn them off or leave them powered down when you’re not using them.

2.    Reduce, reuse, recycle: Where possible, use refurbished or reconditioned electronic devices instead of buying new ones. Recycle your old electronic devices responsibly.

3.    Use the cloud for storage: Use cloud services to store files and data instead of using servers and physical discs.

4.    Buy energy efficient devices: When purchasing new devices, look for energy efficient options with certificates such as ENERGY STAR.

5.    Minimise unnecessary browsing: Avoid the automatic reproduction of videos and animations, as these consume a large amount of energy and data.

6.    Eliminate unnecessary apps and files: Clean your devices and servers of apps and files you no longer use. This will help reduce the burden that the use of resources has on the system.

7.    Use digital communication: Choose email, instant messaging and videoconferencing instead of paper communication or unnecessary journeys.

8.    Keep software updated: Keep your software updated to ensure you’re using the safest and most efficient versions.

9.    Protect your privacy: Be aware of your personal data and how you share it online. Use safety tools and privacy configurations to protect your information.

10.  Foster digital responsibility: Educate yourself and others about digital sustainability and promote the responsible use of technology through education and awareness.

We hope these tips provide some guidance and help you to use technology and the digital environment more sustainably.

New edition of Bizbarcelona

A new edition of Bizbarcelona is being held at the trade fair site in Montjuïc on 4 and 5 October. The event offers over 120 activities relating to the digital transformation, sustainability and business projects.

The fair will be placing special emphasis on the self-employed, local commerce, SMEs and micro companies, who will find tools, knowledge and resources for improving the competitiveness of their businesses, getting up to date and facing new challenges.

The fair gives visibility to the resources, programmes and support offered by various organisations working to strengthen businesses and the local business network.

The main new aspect of the fair is a village, where organisations, businesses and professionals will be exhibiting products and services for local SMEs.

You’ll find us at the Barcelona Activa stand, where we’ll be offering promotional material and two talks:

  • 4 October, from 1.30 pm to 1.45 pm
  • 5 October, from 3 pm to 3.15 pm

Ideas, tools and resources

The congress section of Bizbarcelona will be presenting successful solutions and cases offering inspiration and providing practical everyday management advice to respond to three main challenges: the digital transformation, sustainability and the identification and strengthening of business projects.

There’s also a larger range of practical workshops for developing new skills and acquiring knowledge to bring businesses up to date, strengthen and improve their performance and make them more competitive and profitable. The personalised advice section also allows visitors to address specific queries and request specialist advice from over fifty experts in different spheres of business.

Admission to Bizbarcelona is free, with online registration on the event website.

Bizbarcelona will once again be held on the same dates as the Employment Fair (Saló de l’Ocupació), which offers specific spaces and activities for orientation, job-search preparation and the identification of openings, career changes and new working opportunities. Over 12,000 people visited these two events last year.

“We want to reduce the digital divide in the city’s sports sector”

We spoke about the project elmeuclubesportiu.barcelona with Verònica Sanz, a leading figure in the .barcelona domain from Barcelona City Council, and Manuela Becerra, country manager for Nominalia.

Elmeuclubesportiu.barcelona is a digitalisation project to provide professional websites for sports organisations and clubs in the city which still haven’t got a website or have one which is obsolete.

“At the .barcelona domain we reinvest part of the profits in social impact projects with the goal of digitalising specific sectors in the city where we know there is a digital divide”, notes Verònica Sanz.

So far the focus has been on local commerce with the project elmeucomerç.barcelona,  which offered a fast and free process for small shops and businesses to get a professional website with a .barcelona domain.

This project is possible thanks to the collaboration of the domain registration company Nominalia. Their country manager, Manuela Becessa, explains that: “Helping others go digital is in our DNA, it’s what we try to do every day. But it’s very important to work with the City Council, which has the possibility of reaching sectors that by themselves might not ever contact a registration company to register a domain”.

The application period for sports clubs and organizations without a website to take part in the project elmeuclubesportiu.barcelona and get a professional website with a .barcelona domain ends on 31 December 2023.

More information on this project can be found on the information page.