Disseminating content is a fundamental process nowadays for all businesses, big and small. Yet for small companies, managing content dissemination can be a challenge as there is often a lack of time or resources for doing so effectively. This is where automatisation tools can play an important role. These tools offer simplified solutions for automating various tasks and optimising content dissemination. 

Tools we can use for this include:

• IFTTT (If This, Then That) is a popular tool combining free plans and others with tariffs, allowing users to create automatic processes based on a structure of “if A happens, we generate B”. With IFTTT, small businesses can integrate their social media platforms and other online services so that they are activated automatically when certain things happen. For instance, if the business publishes a new blog article, IFTTT can automatically share it on social media.
• Make is a free tool similar to IFTTT, combining free plans and others with tariffs, but with greater flexibility and personalisation. This tool enables users to create personalised workflows which are triggered according to various sequences and actions. Make allows small businesses to automatise tasks such as sending welcome emails to new subscribers or automatically updating content on different platforms.
• Zapier is another popular automatisation tool combining free and chargeable plans. It connects various applications and services to transfer data automatically. For small businesses, Zapier offers the possibility of automatising tasks such as sending auto-reply messages to clients, synchronising data between project management tools and automatic follow-up of potential clients.
• Microsoft Power Automate (previously Microsoft Flow) is an automatisation tool which users can integrate into the Microsoft environment (charges apply). Power Automate enables small businesses to connect and automate various Microsoft applications and services such as SharePoint, Teams, Outlook and many more. This means tailored workflows can be created to simplify tasks such as document approvals, scheduling meetings and sending notifications.
• Leadsbridge is a specialist tool for the integration and synchronisation of data between marketing platforms, combining free plans with chargeable ones. For small businesses, Leadsbridge offers functions such as the automatic collation of data for potential clients from website forms and synchronisation with client relationship management tools (CRM) and email platforms. This helps small businesses automatise the process to attract new clients and efficiently keep a database up to date.

The main advantages offered by these automatisation tools are:

• Time saving: content dissemination tasks tend to be repetitive and time consuming. These tools mean small businesses can schedule and automatise them, allowing staff to devote more time to other aspects of the business.
• Coherence and consistency: automatisation ensures that content is published more consistently and at the most appropriate time. This helps maintain an active and cohesive online presence.
• Broader reach: automatisation allows small businesses to disseminate content on various platforms and social media channels simultaneously. This broadens the reach and visibility of messages and helps attract new sectors of the public.
• Personalisation: despite automatisation, these tools allow small businesses to personalise messages and adapt them for different platforms and specific audiences. This helps create a more personal and relevant experience for clients.
• Integration with other tools: automatisation tools can be integrated with other tools and management platforms, such as web analytics, CRM and email platforms. This also allows for more efficient management and thorough follow-up of content dissemination.

In short, automatisation tools such as IFTTT, Make, Zapier, Microsoft Power Automate and Leadsbridge offer small businesses an efficient and simplified way of disseminating content. Automatisation means businesses can save time, maintain a consistent online presence and reach a broader audience. In the long run, it can help them improve their visibility, attract new clients and grow in today’s increasingly competitive digital environment.