How to transfer over 3,000 website pages to a city domain.

Stockholm City Council has been working to revamp the stockholm.se website, with over 3,000 pages and thousands of documents and links, and transform it into start.stockholm.

The ICANN approved the .stockholm domain in 2015. In contrast to other city domains such as .barcelona, .berlin and .london, Stockholm opted from the outset to make the .stockholm domain exclusive for its City Council’s digital resources and for some cases of interest, such as important events in Stockholm.

When it came to designing their new website, they took user experience and common browsing patterns into account.  The same space allows citizens to access different services in the city. If somebody wants to apply to enrol their child at a nursery, they can also access the healthcare service for the care of a family member. Once the sections were chosen, they created their own .stockholm domains, all accessible from start.stockholm.

The first two sections, or websites, to be up and running were the nursery section (forskola.stockholm) and the care of the elderly section (aldreomsorg.stockholm) at the end of December 2018.

The migration of all the information to the .stockholm domains concluded on 29 January with the publication of the website start.stockholm. In under a month this has become the top result when anybody searches for Stockholm.