Arxius de brand - Domini .barcelona

Getting your brand out there for people to engage with is a basic step for people to identify with you. Social media not only helps promote your company’s products and services, but also offers a chance to generate a community, disseminate the mission and values of your brand, gauge the needs of your target audience and, ultimately, make your brand more human and familiar.

Work your brand identity well

It is really important for your brand to be coherent across all platforms, making it easier for people to recognise. When somebody looks for you on social media, they need to know that your profile corresponds to your brand.

If you have various social media profiles, try to get them to have the same name across all media platforms.
The profile image should be your logo.
Add the URL of your website to your social media profiles.
Use a similar visual design across all platforms, consistent with your website.

Identify your audience and your social platform

Don’t jump the gun when it comes to creating a social media profile. First be sure of the profile you are targetting and the characteristics of each platform. Consider who you want to reach (their age, where they live, their interests, how they express themselves etc.) and identify which social media you will find them on. For example, users on TikTok and Instagram will be younger than those on Facebook and Twitter.

Once you know your target audience and which social media you want to be on, consider the type of content you need. For instance, Instagram and Pinterest are highly visual platforms and need good quality image-based content, with photos and videos alike. In contrast, Facebook, Twitter and LinkedIn are perfect for text content, sharing articles, explaining new projects, asking users things and so on.

Plan and be consistent

Now you have identified your audience and the social media platforms you want to be on, it’s time to generate content.

Produce a calendar for social media content. This will help you know what and when to communicate. Identify key days for your brand, capitalise on current events, international days which have some connection with your brand or its values etc.

Create quality content: think about what you want to give to your audience. What do they need? What content generates interest? Create content which offers value, explain real stories and stick to the same tone and style in all your communication. If you’re unsure, you can try one sort of content and when you have a minimum base of followers, conduct surveys or ask them what sort of content they would like to see on your profile.

Generate special content for your followers. Maybe you can clear up queries with a live video for your followers, publish tutorials, reward your followers with a draw or competition of some sort…

Most of all, be patient

Share your social media on all your channels, from the website to visiting cards. This is a good way to get people who see your brand somewhere to track you and perhaps end up engaging with your brand.

Generating a community of followers on social media is not a fast process. It’s best to have some followers who identify with your brand and engage with it than to try to quickly build a base of followers regardless of their profile.

Being present on the internet is vital when it comes to opening a business, whether we’re giving information on our products and services, explaining who we are or even selling online. Because of this, as soon as we set our minds on starting a project, we need to think about registering the domain we will use as our name on the internet. This is because the domain name will be the one people know us by online. These names are globally unique and there can be no duplicates. Users identify the domain with the business and/or products and services being offered. Because of this it’s essential to choose a good domain name which matches each profile. If you’re unsure where to begin, here are some tips to help you get started.

What many people are unaware of, is that while we might have a registered business name, this does not guarantee the right to use that same name online. This makes it very important to check first to see if the name is available, in other words that nobody else has taken it, and to register it in our company’s name as soon as possible.

It’s also very important to bear in mind the date that the domain registration period expires, as if we don’t renew it within a few days the domain will become available again and anyone could register it.

When it comes to protecting a brand on the internet, it is common to register other domains which are similar, or which have other terminations. This way we avoid many searches taking users to other websites, and we prevent other parties from registering them in a bid to harm our brand. For instance, if our website is lamevabotiga.barcelona, the best way to protect our brand would be to register labotiga.barcelona or latevabotiga.barcelona.

This might initially seem an unnecessary investment, as perhaps we only use one or two of the domains we register, but it is a minor cost compared to the headaches it could save us. Shielding our internet brand is as important or even more important than physically registering it.