If you haven’t used it yet, you’re likely to have heard talk of it at some point. We’re talking about ChatGPT, the artificial intelligence system developed by OpenAI which can generate texts and conversations and obtain answers for just about anything you ask it.

The tool is currently open-access and free to use. All you need to do is register, type in your question and in a matter of seconds ChatGPT will start generating your answer.

How can ChatGPT be of use to me?

It is important to bear in mind we’re talking about an artificial intelligence tool which builds its answers from an extensive source of data. Consequently, its response will be approximate, but we can’t take it to be 100% correct.

Even so, the tool can be very useful for complementing our work and getting a first draft of the material we want to work with.

The most common uses of ChatGPT are:

• Creation of texts: you can ask the tool to write any sort of text, establishing a specific number of characters, type of text, language, style, tone and more. You can use it to describe a product on your website, to generate an email with information for your customers, as a presentation text and more.
• Content generation: the tool can help you produce a first version of an article on any topic, or you can even ask it to suggest tweets for a text you have already published. This can be very useful for keeping an active profile on social media and getting visitors to your website. It won’t do all the work for you, but it can save you a lot of time.
• Resolving doubts: the tool can help you in many ways here, not just in resolving doubts you may have, but for example by creating a Q & A section for your customers or users. Similarly, with SEO, as you can ask it to give you keywords to work with in your sector or in relation to the product or type of service you offer.

From here on you can let your imagination take over. This AI tool (and many of those which will spring up in the future) can help you develop anything which involves generating a text. That said, it’s always necessary to check that the data make sense and it’s a good idea to adapt the information to give it a more personal and authentic touch.