Being present on the internet is vital when it comes to opening a business, whether we’re giving information on our products and services, explaining who we are or even selling online. Because of this, as soon as we set our minds on starting a project, we need to think about registering the domain we will use as our name on the internet. This is because the domain name will be the one people know us by online. These names are globally unique and there can be no duplicates. Users identify the domain with the business and/or products and services being offered. Because of this it’s essential to choose a good domain name which matches each profile. If you’re unsure where to begin, here are some tips to help you get started.
What many people are unaware of, is that while we might have a registered business name, this does not guarantee the right to use that same name online. This makes it very important to check first to see if the name is available, in other words that nobody else has taken it, and to register it in our company’s name as soon as possible.
It’s also very important to bear in mind the date that the domain registration period expires, as if we don’t renew it within a few days the domain will become available again and anyone could register it.
When it comes to protecting a brand on the internet, it is common to register other domains which are similar, or which have other terminations. This way we avoid many searches taking users to other websites, and we prevent other parties from registering them in a bid to harm our brand. For instance, if our website is lamevabotiga.barcelona, the best way to protect our brand would be to register labotiga.barcelona or latevabotiga.barcelona.
This might initially seem an unnecessary investment, as perhaps we only use one or two of the domains we register, but it is a minor cost compared to the headaches it could save us. Shielding our internet brand is as important or even more important than physically registering it.